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“The Encounter Calvin Klein campaign tells the story of unresolved tension and desire between a man and a woman,” said Thomas Burkhardt, vice president of marketing for Coty Prestige, the fragrance licensee of Calvin Klein. “It’s meant to be open to interpretation. It also makes you a bit uncomfortable, which is a trademark of advertising this brand.”

“The Encounter Calvin Klein campaign tells the story of unresolved tension and desire between a man and a woman,” said Thomas Burkhardt, vice president of marketing for Coty Prestige, the fragrance licensee of Calvin Klein. “It’s meant to be open to interpretation. It also makes you a bit uncomfortable, which is a trademark of advertising this brand.”

(Source: askarsswedishmeatballs)

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